How to Reach More Readers with Your Blog

Blogs are sort of like books: Lots of people write them, most don’t get readers.

How about you? Is your blog getting readers? And are those readers engaging, joining your list and sharing your blog to their followers?

In this event, blogging expert Hugh Culver talks about what works. As you’ll see, Hugh’s company works with bloggers and analyzes what works and what is more likely to be a waste of time.

I want you to know what works, so I asked Hugh for permission¬†to publish the replay here. Below, you’ll find my own personal notes from the call, which probably only captured 10% of all the value Hugh shared. Listen in for the next hour – it’s well worth it!

 

 

My summary:

  • Blogging gives you a competitive advantage because you prove¬†value to prospective clients prior to the purchase. In other words, it gives them the chance to “try” your content before they buy.
  • In a national survey 81% of those surveyed trust the information and advice they receive from blogs on a consistent basis.
  • Blogs are a way for you to present concepts, case studies, checklists, and info graphics.
  • Companies that blog generate 67% more leads than those who do not
  • 61% of U.S. online consumers have made a decision to purchase as the result of what they read on a blog
  • One of the biggest benefits of blogs: VERY LOW COST. Like a salesperson who works for you 24/7 (but without the commensurate salesperson salary!)
  • Your blog speaks to prospects who are “self-selecting.” In other words, you don’t have to do the work to qualify them as prospects: they qualify themselves as a result of coming there.
  • Your blog is a great way to build your list
  • The goal of your blog is to move followers to fans to prospects to paying clients
  • Biggest mistake: a blog is a “nice thing to do.” Blogs are a MUST.
  • 3 ways to get targeted traffic: give them more of what they want!
    1. Who are they?
    2. How are they responding to my blog?
    3. Read the comments: they give you feedback on what your audience wants more of!
  • Use Buzz Sumo. Gives you blog posts with the most shares, i.e., how readers have “voted” on content.
  • Use Google Analytics to understand traffic and what readers care about
  • Older posts are often your best! You can update & refresh them and re-use.
  • Have ideas on the content you want to write in advance, e.g., one of Hugh’s best all-time posts was, “Mistakes Speakers Make on Stage.” Also think in terms of seasons: Easter, Christmas, Mother’s Day, and so on. Hugh wakes up every morning knowing what he is going to write about!
  • Hugh’s schedule for blogging: Publish every Sunday at 7AM.
    1. Write on one day
    2. Edit on another day
    3. Publish on Sunday at 7:00AM.
  • Only way to grow is to keep promoting all the time: Social media is the perfect way to attract more readers!
  • Your blog is a combination of content you provide and curated content. Curated Content includes related topcis from non-competing sources, e.g, Forbes, Entrepreneur, Huffington Post, etc.
  • At the end of the day, you need to be sure that your blog is SOLVING A PROBLEM. Do that with the headline, enter the conversation that’s already going on in the customers’ mind.
  • The key to blogging is consistency and promotion.