In the U.S. alone, there are some 15,000 professional life coaches, delivering services mainly by phone and email (still the top two delivery methods) and earning on average between $45,000 and $65,000 per year (source: MarketDataEnterprises.com).
And yet there’s now unlimited learning available to us all, often for zero or very little cost. Prestigious Universities like MIT have opened their entire curriculums to the public, making programs that otherwise cost hundreds of thousands of dollars available to anyone, anywhere, for free.
And that begs the question: With so much available for free, how is it that personal coaches are able to charge thousands for teleseminars, conferences, and group coaching programs?
Too Much Learning, Too Little Focus
Perhaps personal coaches thrive precisely because there are so many (too many?) learning opportunities. With so many options, how do we decide what to work on moment-to-moment?
Here’s an example: This is what my desk looks like right now, as I’m writing this:
Here’s the shelf next to my bed:
The stack just to the side of my desk:
And here’s what I’m currently carrying around with me in my backpack:
In addition to my reading, I have a playlist of audio books and podcasts on my iPhone with an eternity of hours, unlimited numbers of teleseminars I’m invited to, and probably two or three personal invitations to live events every month.
How to handle it all and keep focus? Personal coaches play a huge role, including my leadership coach who helped me through a rough patch a year or so ago, as well as the two Mastermind Groups I now attend consistently.
I think coaches continue to thrive because they help us answer this simple question: What should I focus on right now?
How about you? How do you stay focused and get better at what you do?
If you’re a coach, how do you help others get better at what they do?